Project 09



Saffran Secret
Maison Crivelli







Director: Fernándo Gomez
DOP: Lucas Fernández
Set Designer: Victor Heras.
Video Assistant: Marc Merino
Client: Maison Crivelli
Creative Director: Fernándo Gomez

“Saffran Secret” is a still life project for Maison Crivelli that explores intimacy, ritual, and quiet luxury through the language of scent. Set within timeless interiors, the project unfolds in spaces where time seems to slow, allowing everyday gestures to become intentional and almost ceremonial. Light rests gently on surfaces, textures reveal subtle traces of use, and objects feel charged with memory rather than decoration.

At the center of the composition lies Saffran Secret, a fragrance that reveals itself gradually, layer by layer. Warm, enveloping, and precise, it echoes the nature of saffron itself, rare, deep, and measured. The scent encourages a slower pace, guided by touch and breath, where perfume lingers in the air and settles into fabric, becoming part of the space rather than a fleeting presence.

The atmosphere is restrained yet intense, suspended between softness and tension. Shadows stretch, silence becomes tangible, and there is a quiet sense of anticipation, never explicit, always felt. Through this still life, Maison Crivelli presents Saffran Secret as an intimate experience: a fragrance discovered slowly, meant to be lived with, leaving behind subtle traces that endure beyond the moment.